Video Breakdowns

Breakdowns of real ad accounts and the numbers behind them. Every video has its own page with the chapters and a link to the full write-up.

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Meta ads · Series

Steal the Strat

I pull a brand’s live Meta ads, read the actual creative, and show you the plays a smaller brand can steal.

9:12 · Oct 6, 2026How Quince Runs 5,517 Meta Ads: 4 Strategies to Steal5,517 live Meta ads, 298 launched in one day, and the four plays behind them.7:57 · Sep 29, 2026How Native Deodorant Runs 316 Meta Ads280 of 316 Meta ads send people to someone else’s store. Here’s why it works.8:28 · Sep 25, 2026Liquid Death’s Meta Ads Break Every Rule (On Purpose)229 Meta ads, 158 creatives, and almost every rule you were taught, broken on purpose.

Google Ads · AI search

Google Ads and AI search breakdowns

What the platforms claim, what the data shows, and what to do about it this quarter.

6:14 · Sep 15, 2026PMax vs Search Is the Wrong Fight in 2026Google put an AI layer on both campaign types. What 250 retail campaigns showed.7:21 · Sep 9, 2026AI SEO: What ChatGPT Actually Cites84% of what AI cites isn’t your website. The four moves that work, in order.6:26 · Sep 8, 2026How Much Do Google Ads Cost in 2026? (Actual Numbers)Real 2026 benchmarks, the break-even math, and the minimum spend before Smart Bidding works.

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