Affiliate & Partnership Marketing Management
I build and manage affiliate and partnership programs for DTC and ecommerce brands — a performance channel where you pay for results, powered by the right partners, offers, and tracking.
Affiliate Is the Channel You Only Pay When It Works
Done right, affiliate and partnership marketing is one of the most efficient channels a brand can run: publishers, creators, and partners drive sales, and you pay a commission only when a sale actually happens. Done wrong, it leaks margin to coupon and brand-bidding partners who would have gotten the sale anyway. The difference is entirely in how the program is built and managed.
I set up and manage affiliate programs that grow incremental revenue: recruiting quality partners aligned to your brand, structuring commissions and terms that protect margin, policing against coupon abuse and brand bidding, and reporting on genuinely incremental sales.
What My Affiliate Management Includes
Partner Recruitment
Sourcing and onboarding publishers, creators, and partners that reach your audience and fit your brand.
Commission & Offer Structure
Terms and payouts designed to reward incremental sales while protecting your margin.
Fraud & Compliance Control
Policing coupon abuse, brand bidding, and low-quality partners so you pay for real, incremental value.
Platform & Tracking Setup
The affiliate network or platform configured with clean tracking so every sale is attributed correctly.
Partner Activation
Keeping partners engaged with assets, offers, and communication so the program keeps producing.
Incrementality Reporting
Reporting focused on incremental revenue and healthy partner mix, not just gross affiliate sales.
How We’ll Work Together
Program Audit & Setup
I review or set up your program, platform, and tracking, and define the commission and partner strategy.
Recruit & Onboard
We recruit and onboard quality partners aligned to your brand and audience.
Manage & Police
I activate partners, manage payouts, and enforce compliance so the program stays clean and incremental.
Scale the Winners
We double down on the partners driving incremental revenue and prune the ones that are not.
Why Brands Trust Me With Affiliate
You work directly with the operator running the program — focused on incremental, margin-safe revenue, not vanity affiliate sales inflated by partners who add no real value.
- DTC and ecommerce growth is my entire focus
- Programs built around incremental revenue, not gross sales
- Active policing of coupon abuse and brand bidding
- Coordinated with your wider funnel so channels reinforce each other
Affiliate Marketing FAQ
Is affiliate marketing worth it for a smaller brand?
It can be, because you largely pay for results. The key is building a lean, quality program with the right partners and tight compliance rather than signing up every affiliate and hoping. I will give you an honest read on whether it fits your stage.
How do you stop affiliates from stealing sales I would have gotten anyway?
With strict terms and active policing — blocking brand bidding, controlling coupon and loyalty partners, and reporting on incremental rather than gross sales. That is what separates a profitable program from a margin leak.
What platform or network do I need?
It depends on your size and goals. I help you choose and set up the right affiliate platform or network, or work within one you already have, with clean tracking from the start.
How is this different from influencer marketing?
They overlap but differ. Influencer marketing pays for content and reach; affiliate pays a commission on sales. Many creators can be both, and I coordinate the two so they complement rather than double-pay.
Let’s Build a Profitable Affiliate Program
Tell me about your brand and margins. I’ll give you an honest read on the affiliate opportunity.
