Know Exactly What’s Driving Your Revenue
You can’t scale what you can’t measure. I set up clean tracking and honest attribution so you finally know which channels, campaigns, and creatives actually drive sales — and where your money is leaking.
Most Brands Are Flying On Broken Data
Between GA4, ad platforms, and iOS changes, most brands make decisions on numbers that don’t add up. As an operator who lives in P&Ls, I build the tracking and reporting that tells you the truth about your marketing.
Clean data, honest attribution, and clear reporting so every dollar has a job and a scoreboard.
What My Analytics Service Includes
Tracking & Tagging (GA4)
Proper GA4, events, and conversion tracking so your data is clean and trustworthy.
Attribution Modeling
Honest, blended attribution that shows what’s really driving revenue.
Dashboards & Reporting
Clear dashboards that surface the numbers that matter, not vanity metrics.
Conversion Tracking
Reliable server-side and platform tracking so nothing important goes uncounted.
Data Cleanup
Fix the double-counting, broken events, and bad data undermining decisions.
Insights & Recommendations
Not just charts — clear takeaways on what to do next.
How We’ll Work Together
01
Audit & Deep Dive
I review your current setup and data to find the biggest constraints and fastest wins.
02
Strategy & Roadmap
A clear, prioritized plan tied to your revenue goals.
03
Execute
I build and run the work myself — not a junior handoff.
04
Measure & Improve
We track results, double down on winners, and compound.
Why DTC Brands Work With Me
You get an operator who turns data into decisions — not a dashboard nobody understands or acts on.
- 12+ years in the ecommerce trenches — running stores, not theorizing
- Direct access to me, the person doing the work
- Decisions driven by profit and revenue, not vanity metrics
- Full-funnel thinking across every channel
- No bloated retainers or agency runaround
Marketing Analytics FAQ
What does marketing analytics involve?
Setting up clean tracking (like GA4), reliable conversion and event data, honest attribution, and clear reporting so you know what drives revenue.
Do you set up GA4 and conversion tracking?
Yes. I handle GA4, events, conversion tracking, and where needed server-side tracking to keep your data accurate.
Why is attribution so hard now?
Privacy changes and cross-channel journeys break last-click attribution. I use blended, honest reporting so you don’t over-credit any single platform.
Will I actually understand the reports?
Yes. I focus on clear, decision-ready reporting and plain-English takeaways, not overwhelming dashboards.
