Your competitor’s Google Ads strategy is public. Now you can score it.
Google’s Ads Transparency Center logs every ad any brand is running — format, frequency, geography, all of it. Most brands never look. I built a tool that pulls that data, scores both sides on six dimensions, and hands you a PDF you can actually act on.
It’s not a generic checklist. It’s your brand vs their brand: continuity, launch cadence, creative depth, surfaces, geographic reach — all scored on a 100-point scale with confidence weighting. The same scorecard I use when a new client asks “how are we doing against [competitor]?”
Six dimensions, one score.
Serving Continuity
Are they running ads every day or going dark for weeks? Continuity tracks the percentage of days they were live — the one signal no Meta audit can compute.
Launch Cadence
How often are they dropping new creative? A brand that launches every month thinks differently about testing than one that reuses the same ad for a year.
Ad Surfaces
Text, image, shopping — which formats are they betting on? Surface mix shows where they’re investing and where there’s an opening.
Creative Depth
How many unique ads are actually in rotation? Depth separates advertisers who test from those who set-and-forget.
Geographic Reach
Which countries are they targeting? Google’s Transparency data publishes regional signals that aren’t available anywhere else.
Instant PDF Scorecard
Get a branded, printable PDF with both scores side by side. Share it in a deck, use it in a pitch, or run it every quarter.
Four steps. Under 60 seconds.
Enter your domain
Type the brand you want to score — your own site or any brand you want to benchmark.
Enter a competitor
Add the domain you want to measure against. You can run it from either side.
We pull the data
The tool hits the Google Ads Transparency Center in real time and caches results so repeat runs are instant.
Download your scorecard
Get a PDF with both scores, all six dimensions, and the raw data behind each one.
Most Google Ads audits grade your account settings. This one grades your creative strategy.
Account audits catch wasted spend and bid inefficiencies. That matters. But the bigger question — am I running a stronger creative program than my competitor? — is never answered. This tool answers it, using public data Google already publishes, scored against a consistent rubric.
- Built on Google Ads Transparency Center data — the same source journalists and researchers use
- Scores are confidence-weighted: a thin sample moves toward “unknown,” not “bad”
- Serving continuity is the single metric no Meta or account-level audit can produce
- PDF output you can drop into a client deck or strategy review in 30 seconds
- Free to run. No account connection, no login, no credit card.
Common questions.
What data does this use?
Google’s Ads Transparency Center — a public database of ads run across Search, Shopping, and Display. The tool queries it in real time using the same data that powers Google’s own transparency reports.
How long does an audit take?
Under 60 seconds for a fresh pair of domains. Results are cached for 3 days, so if you’ve audited a brand recently the second run is instant.
Is it really free?
Yes. No login, no credit card, no catch. I built it as a tool I actually use with clients — sharing it publicly is the point.
What do I do with the score?
Start with the dimension where the gap is widest. Low Continuity means inconsistent ad spend. Low Cadence means stale creative. Low Surfaces means you’re missing a format your competitor is using. Each number points somewhere specific.
Run your first audit in 60 seconds.
Free, no login required. Or if you want me to walk through the results and build a strategy around them — that’s what the form below is for.
Run Your Free Audit →
