Ecommerce Retention & Subscription Marketing
I help DTC brands keep the customers they work so hard to acquire — the retention, subscription, and lifetime-value strategy that turns first orders into repeat revenue and durable profit.
Acquisition Gets Harder — Retention Is Where Profit Lives
Paid acquisition keeps getting more expensive, which means the brands that win are the ones that get more from every customer they acquire. Retention — repeat purchases, subscriptions, and rising lifetime value — is what turns a break-even first order into real, compounding profit. Yet most brands pour budget into ads while leaving retention on autopilot.
I build retention programs that treat the customer relationship as a system: post-purchase flows, subscription and replenishment strategy, winback and loyalty, and the segmentation that makes each touch relevant — so your lifetime value climbs and your dependence on paid drops.
What My Retention Program Includes
Post-Purchase Flows
Automated flows that turn a first order into a second, third, and beyond with the right message at the right time.
Subscription & Replenishment
Strategy to launch or grow subscriptions and reorder programs where your category supports recurring revenue.
Loyalty & VIP
Programs that reward and retain your best customers, increasing repeat rate and average order value.
Winback Campaigns
Targeted flows to re-engage lapsing and churned customers before they are gone for good.
Lifecycle Segmentation
Segments built around buying behavior and value so every message is relevant, not generic blasts.
LTV & Repeat-Rate Reporting
Clear reporting on lifetime value, repeat rate, and retention revenue so you can see profit compounding.
How We’ll Work Together
Retention Audit
I review your repeat rate, flows, and lifecycle data to find where customers are slipping away.
Strategy & Roadmap
We prioritize the flows, subscription moves, and loyalty plays that will lift LTV fastest.
Build & Launch
I build the flows, programs, and segments and launch them with copy in your brand voice.
Optimize & Compound
We test and refine to keep repeat rate and lifetime value climbing month over month.
Why Brands Trust Me With Retention
You work directly with the operator building the program — and because I also run acquisition, retention and paid are designed to reinforce each other around lifetime value, not fight for credit.
- DTC and ecommerce growth is my entire focus
- Retention designed around real lifetime value, not vanity opens
- Acquisition and retention treated as one connected system
- Honest reporting on repeat rate, LTV, and retention revenue
Retention Marketing FAQ
How is this different from your Klaviyo service?
Klaviyo is the tool; retention is the strategy. This program is the wider plan for lifetime value — post-purchase, subscription, loyalty, and winback — and I use your email and SMS platform to execute much of it. The two work hand in hand.
Should I add subscriptions to my store?
Only if your category and margins support it. I will give you an honest read on whether subscriptions fit, and if they do, how to launch or grow them without hurting the rest of your business.
How soon does retention pay off?
Some flows recover revenue within weeks, but retention is fundamentally a compounding play. The real payoff is a rising lifetime value that makes your acquisition math work better over the following months.
Do I need retention if my ads are working?
Especially then. The better your acquisition, the more customers you have to retain — and every point of repeat rate you add drops straight toward profit and lets you spend more to acquire.
Let’s Grow Your Lifetime Value
Tell me about your repeat rate and goals. I’ll show you where the retention revenue is hiding.
