Amazon DSP Advertising Management
I run Amazon DSP for ecommerce and DTC brands — programmatic display, video, and retargeting that reach shoppers on and off Amazon, complementing Sponsored Ads with true full-funnel demand.
Sponsored Ads Capture Demand — DSP Creates It
Sponsored Products and Sponsored Brands are essential, but they only capture shoppers already searching. Amazon DSP unlocks the rest of the funnel: programmatic display and video that reach in-market audiences, retarget browsers and cart-abandoners, and win back past purchasers — both on Amazon and across the web using Amazon’s shopping data.
I build DSP programs that work alongside your Sponsored Ads rather than competing with them: audience strategy grounded in real shopping signals, creative suited to each placement, and measurement that ties spend back to new-to-brand sales and total account growth.
What My Amazon DSP Management Includes
Audience Strategy
In-market, lifestyle, and custom audiences built from Amazon shopping signals to reach the right shoppers.
Retargeting & Winback
Programmatic retargeting for viewers, cart-abandoners, and past buyers to recover and repeat sales.
New-to-Brand Growth
Prospecting campaigns focused on new-to-brand customers to expand your buyer base, not just harvest existing demand.
On & Off Amazon Reach
Display and video across Amazon properties and the open web, powered by first-party shopping data.
Full-Funnel Coordination
DSP structured to complement Sponsored Ads so the whole account grows instead of cannibalizing itself.
Incrementality Reporting
Measurement focused on new-to-brand sales and total account impact, not just in-platform attribution.
How We’ll Work Together
Account & Funnel Audit
I review your Amazon presence, Sponsored Ads, and goals to see where DSP adds incremental value.
Audience & Creative Plan
We build the audience strategy and creative plan for each stage of the funnel.
Launch & Optimize
Campaigns go live and I optimize audiences, placements, and creative toward profitable growth.
Scale & Coordinate
Winners scale in coordination with Sponsored Ads so the entire account compounds.
Why Brands Trust Me With Amazon DSP
You work directly with the operator running the program. DSP is treated as part of your full-funnel growth, measured on incremental impact — not run in a silo against vanity metrics.
- Ecommerce and marketplace growth is a core focus
- DSP coordinated with Sponsored Ads and your wider funnel
- Audience strategy built on real Amazon shopping data
- Honest reporting on new-to-brand sales and total account growth
Amazon DSP FAQ
What is the difference between Amazon DSP and Sponsored Ads?
Sponsored Ads are keyword and product-targeted placements that capture shoppers already searching on Amazon. DSP is programmatic display and video that reaches audiences on and off Amazon — ideal for prospecting, retargeting, and building demand across the funnel.
Do I need a big budget for DSP?
DSP historically required larger minimums than Sponsored Ads, though options have expanded. I am upfront about whether your budget and goals make DSP worthwhile yet, or whether we should strengthen Sponsored Ads first.
Will DSP just steal credit from my Sponsored Ads?
Only if it is set up carelessly. I coordinate DSP with your Sponsored Ads and focus on new-to-brand and incremental measurement so the whole account grows rather than shuffling credit around.
Can DSP reach shoppers off Amazon?
Yes. That is one of its biggest advantages — it uses Amazon’s first-party shopping data to serve display and video across the open web, not just on Amazon itself.
Let’s Expand Your Amazon Growth With DSP
Tell me about your Amazon presence and goals. I’ll give you an honest read on whether DSP is your best next lever.
