Paid Social That Scales DTC Brands Profitably
Paid social is where DTC brands are won or wasted. I run creative-led Meta and TikTok campaigns built to scale profitably — managed by an operator who’s actually been accountable to the revenue.
Paid Social Is A Creative And Structure Game
Winning paid social isn’t about boosting posts — it’s disciplined testing, strong creative, and a full-funnel structure that turns cold audiences into repeat buyers. I bring the operator’s lens: profit first, always.
Meta, TikTok, and retargeting working together around your margins and lifetime value.
What My Paid Social Includes
Meta Ads
Full-funnel Facebook and Instagram campaigns engineered to scale profitably.
TikTok Ads
Native, creative-led TikTok campaigns built for the feed and for conversion.
Creative Strategy
Thumb-stopping concepts and a testing framework that finds scalable winners.
Audience & Targeting
Lookalikes, interests, and first-party data to reach the buyers most likely to convert.
Retargeting & Retention
Warm-audience sequences that lift AOV, repeat rate, and lifetime value.
Profit Reporting
Reporting tied to blended ROAS and contribution margin, not vanity metrics.
How We’ll Work Together
01
Audit & Deep Dive
I review your current setup and data to find the biggest constraints and fastest wins.
02
Strategy & Roadmap
A clear, prioritized plan tied to your revenue goals.
03
Execute
I build and run the work myself — not a junior handoff.
04
Measure & Improve
We track results, double down on winners, and compound.
Why DTC Brands Work With Me
You get an operator who treats paid social as a profit engine — not an agency chasing reach and impressions.
- 12+ years in the ecommerce trenches — running stores, not theorizing
- Direct access to me, the person doing the work
- Decisions driven by profit and revenue, not vanity metrics
- Full-funnel thinking across every channel
- No bloated retainers or agency runaround
Paid Social FAQ
Which platforms do you manage?
Primarily Meta (Facebook and Instagram) and TikTok, structured together with retargeting for a full-funnel paid social program.
How much should I budget?
Enough to gather meaningful data and test creative — usually a few thousand per month plus management. I’ll advise based on your goals.
Do you handle the creative?
I direct creative strategy and work with your team or UGC creators to produce native ads, then scale the winners.
How soon will I see results?
Early signals within the first few weeks, with meaningful scale typically over the first 60 to 90 days.
