Why this audit exists
Search is splitting in two. Some of your buyers still Google you. A growing number ask ChatGPT, Gemini, or Perplexity instead — and never see a results page, just an answer. If that answer doesn’t name you, you don’t exist to that buyer, no matter how good your SEO is.
This tool checks the two things that decide whether an AI assistant can find you and choose to mention you: whether its crawlers can actually read your site, and when I ask real AI assistants real category questions, whether you show up. Free, no login — I built it as a tool I actually use with clients.
What the audit checks
AI Crawl Access
Which of the major AI crawlers — GPTBot, Google-Extended, and the rest — are actually allowed to read your site. Block them in robots.txt and you’re invisible to the assistants that would otherwise cite you.
Structured Data
How many of the schema types AI systems use to understand a page — Organization, Product, FAQPage, and the rest — are on your site. More structure, easier to parse.
Content Clarity
Title length, meta description, a single clear H1, real heading hierarchy, a canonical URL — the on-page basics that help an AI, and a human, understand what a page is actually about.
llms.txt
A newer file that tells AI crawlers what your site is and where to look. Not universally adopted yet, but a free, five-minute win when it’s missing.
AI Mention Rate
Where a live check is switched on, I ask ChatGPT and Gemini real questions a buyer in your category would ask, and note whether either of you actually gets named.
Instant PDF Scorecard
Every dimension side by side against your competitor, with the specific fixes, delivered to your inbox as soon as the checks finish.
How it works
You give me your website
Just the domain. Nothing to install, no account access, no call required.
Add a competitor
Pick the one that annoys you most — the audit runs both sides.
I check what AI can see, and what it says
I fetch your robots.txt, your llms.txt and your homepage, then, where a live check is switched on, ask real AI assistants real category questions.
You get the full breakdown by email
A score for every dimension, side by side against your competitor, plus the raw data behind each one.
This is a snapshot, not a guarantee
An AI’s answer to the same question can change from one run to the next, so I’m not going to pretend this is a permanent ranking. What it does show is real: whether AI crawlers can currently read your site, whether it’s structured the way ChatGPT and Gemini expect, and whether either of you got named when I actually asked.
- Not affiliated with OpenAI, Google, Anthropic or Perplexity
- No guarantee an AI repeats the same answer tomorrow
- Built from your actual site and, where a live check runs, real AI answers — never a template
- Every fix traces back to public crawl access and structured data, not guesswork
Common questions
Is it really free?
Yes. No login, no credit card, no catch. I built it as a tool I actually use with clients — sharing it publicly is the point.
What’s llms.txt, and do I actually need one?
It’s a plain-text file, like robots.txt, that tells AI crawlers what your site is and where the pages that matter live. Adoption is still early, so missing one isn’t a disaster — but it’s a five-minute fix once you know.
How do you know whether ChatGPT or Gemini mention my brand?
Where a live check is switched on, I ask them real questions a buyer in your category would ask and check whether either domain gets named in the answer. It’s a live sample, not a scrape of some hidden ranking — I just read the answer the same way you would and score what’s there.
Why might the score look different if I run it again?
AI crawl access and structured data are stable day to day, but an AI assistant’s answer to the same question can shift between runs — that’s the nature of the thing, not a bug in the tool.
Related Services
See where AI assistants stand on your brand.
Free, no login required. Or if you want me to widen the live check past five prompts, add Perplexity and the other assistants this free tool doesn’t query, and build the content and technical fixes your category actually rewards — let’s talk. If we’re not a fit, you keep the audit.
