Google Ads · Video breakdown
6:14 · Sep 15, 2026
You have been arguing about PMax versus Search for three years, and the fight is over without either side winning: Google put an AI routing layer on both campaign types. This breakdown covers the 14% claim and the footnote that excludes retail, what 250 retail campaigns actually showed (revenue up 13%, CPA up 16%), and the four things to do this quarter.
Chapters
0:00The fight is over, and neither side won0:33Twenty seconds on who is talking0:51PMax got windows, Search got a black box1:55The 14% claim, and the footnote that excludes retail2:54250 retail campaigns: revenue +13%, CPA +16%4:02The real split is brand traffic, not campaign type5:04Four things to do this quarterWant this built for your brand?
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