Steal the Strat · Episode 1 · Meta ads
8:28 · Sep 25, 2026
Liquid Death is running 229 live Meta ads, and not one of the links carries a tracking tag. I read all 229, collapsed them to 158 distinct creatives, and went through the actual creative: two pieces doing two jobs, a joke aimed at the reader, and the product name carrying the comparison. Then the four plays that transfer to a smaller brand.
Chapters
0:00Liquid Death breaks almost every Meta ads rule you were taught0:24229 live Meta ads, 158 distinct creatives, 42 headlines1:03Every ad is two pieces doing two different jobs2:29The joke is aimed at the reader, not the product3:49The product name carries the comparison5:11The tell in the bottom corner6:15Steal the strat: four Meta ads plays that transfer7:42Which game are you inWant this built for your brand?
Tell me what you sell and where your clicks end. I’ll tell you which of these plays fits your account.
