The ecommerce advertising agency, minus the agency
Meta, Google, Amazon, TikTok, YouTube and programmatic — planned, bought and optimized by one operator who answers for profit, not for a slide deck.
You don’t need an agency. You need the person agencies put on their best accounts.
Here’s how the typical ecommerce advertising agency works: a partner sells you, an account manager emails you, and a coordinator two years out of school runs your money. You pay for the whole pyramid and talk to the layer that can’t change anything. After 12+ years running ad accounts for DTC brands — inside agencies and out — I decided the pyramid was the problem. Paid is only half the picture, and the DTC SEO agency page covers the organic half.
When you work with me, the person on the strategy call is the person in the ad account the next morning. Media buying, creative direction, tracking, landing pages and retention all sit in one head, so the Meta budget knows what the email calendar is doing and nobody bills you for a meeting about a meeting. One outdoor gear client saw +41% revenue year over year with that setup — real number, from a real report.
Every channel an agency would sell you
Meta ads
Full-funnel Facebook and Instagram buying — creative testing, Advantage+ structures and scaling rules that protect margin, not just ROAS screenshots.
Google ads
Search, Shopping, Performance Max and YouTube, with the negative-keyword and feed discipline that most accounts quietly lack.
Amazon advertising
Sponsored Products through DSP. I took one brand from $0 to roughly $49.7k/month on Amazon inside a year at a 3.66× return.
TikTok & short-form
TikTok campaigns fed by creator-style content that looks native to the feed instead of like an ad that wandered in.
Retargeting & programmatic
Sequenced retargeting across networks that recovers carts without stalking your customers across the internet for six weeks.
Measurement that isn’t fiction
GA4, server-side tracking and platform-vs-Shopify reconciliation, so scaling decisions run on real revenue instead of ad-manager fan fiction.
How we’d work together
Audit
I go through your accounts line by line and show you where the money is leaking. Most audits find the first month’s fees.
Plan
One media plan across every channel, sized to your margin and inventory — not to a retainer tier.
Run
I build, launch and manage the campaigns myself. Daily eyes on spend, weekly notes you can read in two minutes.
Compound
Winners get budget, losers get killed fast, and the creative pipeline keeps feeding the machine.
Why one operator beats an agency roster
Agencies scale by adding people between you and the work. I scale by adding channels to the same brain. That’s not a philosophy — it shows up in the numbers, like +26% Meta-attributed revenue on roughly 20% less spend for one client, because the person cutting spend was also the person watching contribution margin.
- One point of contact who is also the one doing the work
- Cross-channel budget calls made in hours, not in next month’s QBR
- Real client results only — I’ll show you the reports the numbers came from
- No long lock-ins; I keep accounts by performing, not by contract
Working with me vs. an agency
Are you an ecommerce advertising agency?
Functionally yes, structurally no. You get the channel coverage an agency sells — Meta, Google, Amazon, TikTok, programmatic — but delivered by one senior operator instead of a team of juniors with a partner’s name on the invoice.
What size brands do you work with?
Mostly DTC and ecommerce brands doing roughly $50k to $1M+ per month, where ad spend is meaningful enough that better buying moves the P&L. If you’re earlier than that, book a call anyway and I’ll tell you honestly whether it’s too soon.
How do your fees compare to agency retainers?
Usually similar or lower than a mid-tier agency retainer — but with none of the fee going to account managers, new-business overhead or office plants. You pay for the operator, and the operator shows up.
Can you take over accounts an agency built?
Yes, and it’s most of my new business. I audit what’s there, keep what’s genuinely working, rebuild what isn’t, and document everything so you’re never held hostage by structure again.
Ready to fire the pyramid?
Book a call. Bring your ad accounts, and I’ll show you what an operator sees that an account manager doesn’t.
30 minutes · No obligation · I come prepared
