Google Ads · Video breakdown
6:26 · Sep 8, 2026
Google Ads costs a dollar forty-two a click for ecommerce, and that number is worthless, because clicks are not what you buy. Customers are. This breakdown covers the real 2026 benchmarks, the napkin math that tells you whether Google Ads can clear your bar at all, the minimum you have to spend before Smart Bidding functions, and why your dashboard is lying.
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