Influencer Marketing for DTC & Ecommerce Brands
I help DTC and ecommerce brands run influencer marketing that actually drives sales — creator sourcing, briefs, whitelisting, and a system that turns creator content into your best-performing paid ads.
Influencer Marketing Only Works When It Ties Back to Revenue
Most influencer marketing fails because it is treated as a one-off post-and-pray. A creator posts, you get a spike of likes, and nothing compounds. The brands that win treat creators as a content and performance channel: sourcing the right people, briefing them to produce content that sells, and amplifying the winners through paid.
I build influencer programs designed around outcomes: creators matched to your audience and price point, clear briefs that produce usable selling content, whitelisting and Spark Ads so the best content becomes scalable paid media, and tracking so you know what actually drove revenue.
What My Influencer Marketing Program Includes
Creator Sourcing & Vetting
Finding creators who match your audience, price point, and brand — vetted for real engagement, not inflated follower counts.
Briefs That Sell
Clear creative briefs that get creators to produce content built to convert, not just look pretty.
Whitelisting & Spark Ads
Turning top creator content into paid ads run from their handles, so your best posts scale profitably.
Seeding & Gifting Programs
Structured product seeding to generate a steady stream of authentic content and word of mouth.
Always-On Creator Pipeline
A repeatable system for a consistent flow of fresh creator content to feed both organic and paid.
Performance Tracking
Codes, links, and attribution so you can see which creators and content actually drove sales.
How We’ll Work Together
Strategy & Fit
We define your goals, audience, and offer, and the type of creators that fit your brand and margins.
Source & Brief
I source and vet creators, negotiate, and brief them to produce content built to sell.
Launch & Amplify
Content goes live and the winners get amplified through whitelisting and paid to scale reach and sales.
Measure & Scale
We track what drove revenue and double down on the creators and content that perform.
Why Brands Trust Me With Influencer Marketing
You work directly with the operator running the program — and because I also run your paid social, creator content and ads reinforce each other instead of living in separate silos.
- DTC and ecommerce growth is my entire focus
- Creator content built to become scalable paid ads, not one-off posts
- Vetting for real engagement and fit, not vanity follower counts
- Honest attribution so you know what actually drove revenue
Influencer Marketing FAQ
Do you focus on big influencers or micro creators?
It depends on your goals and budget, but most DTC brands get the best return from micro and mid-tier creators with engaged, relevant audiences. I match creator tier to your objective rather than chasing follower counts.
How does this connect to my paid ads?
Directly. The strongest creator content becomes whitelisted Spark Ads and paid creative, so influencer work feeds your paid social engine instead of being a separate, unmeasured line item.
How do you measure influencer ROI?
With trackable codes and links, plus the downstream performance of creator content used in paid. I focus on revenue and content performance, not just impressions and likes.
Do you handle contracts and outreach?
Yes. Sourcing, vetting, outreach, negotiation, and briefing are all part of the program so you are not managing a spreadsheet of DMs.
Let’s Build Your Influencer Engine
Tell me about your brand and goals. I’ll show you how influencer content can feed your whole growth system.
