Performance Max Built To Scale Profit, Not Just Spend
Performance Max can be a growth engine or a black box that cannibalizes your branded search. I build and manage PMax with the structure, assets, and guardrails to make it add real, incremental profit.
PMax Only Works With The Right Guardrails
Left on autopilot, Performance Max often takes credit for sales you’d win anyway. Done right — with brand exclusions, asset strategy, and clean feeds — it becomes a powerful incremental growth channel. As a hands-on operator, I manage PMax for real profit.
From feed and asset groups to search-term insights and exclusions, everything is built to grow incremental revenue.
What My Performance Max Management Includes
Campaign Structure
PMax and asset-group structure built for control and clean measurement.
Asset & Creative Strategy
Strong text, image, and video assets that drive performance across placements.
Feed Optimization
A clean, optimized product feed — the foundation of profitable PMax.
Brand Exclusions & Guardrails
Exclusions and settings so PMax adds incremental revenue instead of cannibalizing brand search.
Search-Term Insights
Ongoing analysis to steer PMax toward converters and away from waste.
Incrementality Reporting
Reporting focused on true incremental profit, not inflated in-platform ROAS.
How We’ll Work Together
01
Audit & Deep Dive
I review your accounts, funnel, and data to find the biggest constraints and fastest wins.
02
Strategy & Roadmap
A clear, prioritized plan tied to profit and your goals.
03
Execute
I build and run the work myself — not a junior handoff.
04
Scale & Optimize
Winners scale, waste gets cut, and results compound.
Why DTC Brands Trust Me With PMax
You get an operator who measures PMax on incremental profit — not one who lets Google’s black box take credit for your branded search.
- 12+ years in the ecommerce trenches — running stores, not theorizing
- Direct access to me, the person doing the work
- Decisions driven by profit and contribution margin, not vanity metrics
- Full-funnel thinking across paid, retention, SEO, and AI search
- No bloated retainers or agency runaround
Performance Max FAQ
Is Performance Max worth it for ecommerce?
Often yes, but only with the right structure, assets, and brand exclusions. Managed well, PMax adds incremental revenue; left on autopilot, it tends to cannibalize branded search.
How do you keep PMax from wasting spend?
Brand exclusions, clean feeds, strong assets, and ongoing search-term analysis — plus measuring on incremental profit, not just in-platform ROAS.
Can PMax run alongside my Search campaigns?
Yes, and it should be structured to complement them, with the guardrails to prevent overlap and cannibalization.
How soon will I see results?
PMax needs a short learning period; meaningful, well-measured results typically build over the first 30 to 90 days.
