Win Back The Shoppers Who Almost Bought
Most of your traffic leaves without buying. Retargeting and programmatic display bring them back at the right moment — I build the sequences and audiences that recover lost revenue profitably.
Your Warmest Audiences Are Being Left On The Table
Shoppers who visited, added to cart, or bought before convert far better than cold traffic — yet most brands barely retarget them. I build full retargeting and programmatic display strategies that re-engage warm audiences across the web without wasting spend on people who would never buy.
From dynamic product retargeting to programmatic display and CTV, every campaign is built around incrementality and profit.
What My Retargeting Service Includes
Dynamic Product Retargeting
Show shoppers the exact products they viewed to bring them back to buy.
Audience & Segmentation
Segment by intent — cart abandoners, past buyers, engaged visitors — for the right message to each.
Programmatic Display
Reach warm and lookalike audiences across the web with efficient programmatic buying.
Cross-Channel Sequencing
Coordinated retargeting across display, social, and search so the message stays consistent.
CTV & Video Retargeting
Extend retargeting into connected TV and video to stay top of mind.
Incrementality & Profit Reporting
Measure true incremental lift, not just retargeting clicks that would have converted anyway.
How We’ll Work Together
01
Audience & Pixel Audit
I check your tracking and audiences to make sure retargeting is set up to work.
02
Retargeting Strategy
A segmented plan mapping the right message to each audience and channel.
03
Launch & Sequence
We launch coordinated retargeting across display, social, and video.
04
Optimize For Incrementality
We tune frequency and spend toward true incremental profit.
Why DTC Brands Work With Me
You get an operator focused on incremental profit — not a retargeting setup that just takes credit for sales you would have won anyway.
- 12+ years in the ecommerce trenches — running stores, not theorizing
- Focused on incremental profit, not credit-stealing clicks
- Direct access to me, the person managing your campaigns
- Sensible frequency caps so your brand never feels spammy
- Full-funnel thinking across retargeting, paid, and retention
Retargeting FAQ
What is the difference between retargeting and programmatic?
Retargeting re-engages people who already interacted with your brand, while programmatic is the automated buying of display and video inventory to reach both warm and prospecting audiences. They work together across the web.
Will retargeting feel spammy to customers?
Not when it is done right. I use frequency caps and smart segmentation so shoppers see relevant, well-timed ads instead of the same banner a hundred times.
Which channels do you use?
Dynamic display, social retargeting, programmatic inventory, and CTV or video — sequenced so the message stays consistent across the funnel.
How do you measure retargeting results?
By focusing on incremental lift and profit, not just last-click retargeting conversions that often would have happened anyway.
