Google Ads That Turn Search Intent Into Profitable Orders
Ecommerce PPC managed by an operator who’s actually run stores — not a junior buyer padding a report with branded search. I build Google Ads, Shopping, and Performance Max campaigns engineered around your margins and real profit.
PPC Built On Profit, Not Just Clicks And Impressions
Too many ecommerce brands are handed a Google Ads report full of impressions, clicks, and inflated branded-search ROAS — while actual profit stays flat. As a hands-on ecommerce PPC agency, I structure campaigns around incremental revenue and contribution margin, so your spend compounds into orders you wouldn’t have won anyway.
From Merchant Center and Shopping feeds to Performance Max and search, every campaign is built to capture high-intent demand efficiently and scale without wrecking your blended numbers.
What My Google Ads Management Includes
Google Search Ads
Tightly structured search campaigns that capture high-intent buyers searching for exactly what you sell — without bleeding budget on junk terms.
Google Shopping & Merchant Center
Feed setup, Merchant Center health, and Shopping campaigns that put your products in front of ready-to-buy shoppers.
Performance Max
PMax campaigns built and monitored with the guardrails and asset strategy needed to scale profitably, not just spend.
Feed & Landing Optimization
Product feed and landing-page improvements that lift Quality Score, lower CPCs, and convert more of the clicks you pay for.
Retargeting & YouTube
Display, retargeting, and YouTube campaigns that re-engage warm shoppers and support the whole funnel.
Profit-Based Reporting
Reporting tied to blended ROAS, new-customer revenue, and contribution margin — the numbers that actually move your business.
How We’ll Work Together
01
Audit & Deep Dive
I audit your account, feed, and tracking to find wasted spend, structural issues, and the fastest paths to profit.
02
Strategy & Structure
You get a clear plan — campaign structure, feed fixes, budget allocation, and profit targets by campaign type.
03
Launch & Test
We rebuild and launch clean campaign structures, then test methodically to find what scales profitably.
04
Scale & Optimize
Budget flows to winners, wasted spend gets cut, and we compound profitable growth month over month.
Why DTC Brands Work With Me
You get an operator who reads a Google Ads account the way a store owner reads a P&L — focused on real profit, not vanity metrics or inflated branded ROAS.
- 12+ years in the ecommerce trenches — running stores, not just ad accounts
- Campaigns measured on incremental profit, not padded branded search
- Direct access to me, the person actually managing your account
- Deep Shopping, Merchant Center, and Performance Max experience
- No bloated retainers, no rotating junior buyers, no runaround
Google Ads Management FAQ
How much should I budget for Google Ads?
It depends on your margins, category, and competition, but most DTC brands I work with start where we can gather meaningful data across Search and Shopping — typically a few thousand per month plus management. I’ll give you an honest recommendation on our call.
Is Performance Max worth it for ecommerce?
Often yes, but only with the right structure, asset strategy, and guardrails so it doesn’t just cannibalize branded search. I build PMax to add incremental revenue, then measure it honestly.
How is this different from a big PPC agency?
You work directly with me — an ecommerce operator — not a rotating cast of junior buyers. Strategy, feed work, and optimization all come from one accountable person focused on profit.
How soon will I see results?
Cleaning up wasted spend can improve efficiency in the first few weeks, while restructuring and scaling profitably typically compounds over the first 60–90 days.
