Paid Social That Scales DTC Brands Profitably
Paid social is where DTC brands are won or wasted. I run creative-led Meta and TikTok campaigns built to scale profitably — managed by an operator who’s actually been accountable to the revenue.
Paid Social Is A Creative And Structure Game
Winning paid social isn’t about boosting posts — it’s disciplined testing, strong creative, and a full-funnel structure that turns cold audiences into repeat buyers. I bring the operator’s lens: profit first, always. Paid social performs better on top of a real organic presence, which is what organic social media management builds.
Meta, TikTok, and retargeting working together around your margins and lifetime value.
What My Paid Social Includes
Meta Ads
Full-funnel Facebook and Instagram campaigns engineered to scale profitably.
TikTok Ads
Native, creative-led TikTok campaigns built for the feed and for conversion.
Creative Strategy
Thumb-stopping concepts and a testing framework that finds scalable winners.
Audience & Targeting
Lookalikes, interests, and first-party data to reach the buyers most likely to convert.
Retargeting & Retention
Warm-audience sequences that lift AOV, repeat rate, and lifetime value.
Profit Reporting
Reporting tied to blended ROAS and contribution margin, not vanity metrics.
How We’ll Work Together
01
Audit & Deep Dive
I review your current setup and data to find the biggest constraints and fastest wins.
02
Strategy & Roadmap
A clear, prioritized plan tied to your revenue goals.
03
Execute
I build and run the work myself — not a junior handoff.
04
Measure & Improve
We track results, double down on winners, and compound.
Why DTC Brands Work With Me
You get an operator who treats paid social as a profit engine — not an agency chasing reach and impressions.
- 12+ years in the ecommerce trenches — running stores, not theorizing
- Direct access to me, the person doing the work
- Decisions driven by profit and revenue, not vanity metrics
- Full-funnel thinking across every channel
- No bloated retainers or agency runaround
Paid Social FAQ
Which platforms do you manage?
Primarily Meta (Facebook and Instagram) and TikTok, structured together with retargeting for a full-funnel paid social program.
How much should I budget?
Enough to gather meaningful data and test creative — usually a few thousand per month plus management. I’ll advise based on your goals.
Do you handle the creative?
I direct creative strategy and work with your team or UGC creators to produce native ads, then scale the winners.
How soon will I see results?
Early signals within the first few weeks, with meaningful scale typically over the first 60 to 90 days.
